This Starter Toolkit is designed to help you plan, structure, and begin building a podcast that supports your business. Whether you’re starting from scratch or refining an idea, this mini-course provides the tools and clarity to move forward with confidence.
Who This Is For
This mini-course is ideal for:
Entrepreneurs and professionals ready to start a podcast
Business owners who want to build authority and visibility
Creators looking for a clear, structured starting point
Self-starters who prefer practical tools over theory
What You’ll Gain
Inside this Toolkit, you’ll:
Define your podcast brand and message
Plan episodes with clarity and purpose
Prepare for recording with confidence
Use simple checklists for editing and publishing
Follow a 30-day roadmap to launch your podcast
How to Use This Course
This is a self-paced mini-course. Start with the Branding Mini-Worksheet, then work through each section in order. You can complete the Toolkit in one sitting or follow the 30-day roadmap included inside.
Optional: Next Step
If you’d like deeper, step-by-step training, the full Unlock the Power of Podcasting course expands on this Toolkit with nine structured training modules, strategy, and guided instruction.
Average Review Score:
★★★★★
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Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utma
ID used to identify users and sessions
2 years after last activity
SourceBuster is used by WooCommerce for order attribution based on user source.
Name
Description
Duration
sbjs_migrations
Technical data to help with migrations between different versions of the tracking feature
session
sbjs_current_add
Timestamp, referring URL, and entry page for your visitor’s current visit to your store
session
sbjs_first_add
Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_current
Traffic origin information for the visitor’s current visit to your store
session
sbjs_first
Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires)
session
sbjs_udata
Information about the visitor’s user agent, such as IP, the browser, and the device type
session
sbjs_session
The number of page views in this session and the current page path
