This portion of the course teaches the theory and practice of how to create your first promotional video. After this presentation you will learn how to write a script, use photos and images to include in creating a video. Participants will also learn techniques for lighting, background, music, wardrobe, voice tone and projection, facial expression and body movement. Finally, you will learn about various online channels for promoting your video and obtaining a “models release” from others who may be seen/participating in the video.
When thinking about making your video, think about what your goals are. What your key performance indicators (OR KPI’s) are for a successful video campaign. It may be to: Create social media followers, gain new clients, or sell retail products and add-on services.