Service specials are used to introduce a new product or service to clients and prospects. Specials are also put into place to increase traffic during slower periods. Slow periods may include days you do not see many clients (Tuesday or Wednesday), a seasonal lull or business may just be slow.
Here are some ideas to use for creating specials.
A special can take the following forms:
When promoting the special be very clear what you are offering. Note if there is a deadline. Is the special for new clients only? Sometimes listing the regular price and the discounted price is a good idea. In the case of a senior citizen discount, you might offer that special on a certain day every week.