Upon completion of this (4) four-hour course standard licensees, will strengthen their communications skills in customer service, pricing services, creating service specials, hosting events, producing a promotional video, understanding the importance of retail: value of products, research professional products, choose the right products to retail, using professional email, email marketing the legal way to promote products and service and use social media and AI to promote their business. Additionally, participants will be able to implement the guiding principles of a business owner (integrity, reliability, dependability, responsibility, and accountability), know the importance of location, five important parts of operations, taxes as an owner or independent contractor, implement various forms of payments for clients, set up rules for children in the salon or shop, utilize planned and casual networking to build relationships and grow their clientele. Participants will also learn how a website is necessary for the business and what goes into creating one. If you are an instructor, click the instructor version of this course to earn 4 CEUs.
