Fortunately for you, cosmetology and barbering are very visual and consumer oriented. It makes social channels the perfect medium for promoting and sharing your work and driving new clients to your establishment. Facebook, Instagram, Snapchat, and YouTube are great platforms to incorporate your marketing plans. For business reasons, a professional profile on LinkedIn is recommended. […]
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Let’s create your first promotional video. First you will need to create a script. The script should have three components. Opening or introduction which should consist of two to three sentences Contain teaching points or steps. Keep this simple and use your charm when presenting Closing which should be a call to action, or C.T.A.
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Using video in your business is the king, or queen, of communications. It has been said that a picture is worth a thousand words. Most tend to agree with that statement. If that is true, what would a video be worth? You only have to look at YouTube to answer that question. Individuals and businesses
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Professional Email Address Using a professional email that includes your business name is imperative to strengthening your brand and positioning you as a leader in your field. Stop promoting Gmail, Yahoo, Hotmail, Outlook, etc. Instead opt into registering a domain name for your business so you can begin branding yourself. Whether you are ready to
Retailing products is the perfect solution to increasing your monthly income. It also helps your clients take care of themselves in-between appointments. Retailing can be a profitable sideline to your cosmetology business. Retail products can be carried in the salon/at your station or made available for online ordering. Either way, you make a profit from
Events are a great way to pull in traffic to your business. Whether you are an owner with employees or a contractor/booth renter events can be fun, profitable and build deeper relationships with clients. Even today’s “loft” salon can produce successful events. What are the elements, or three P’s of a successful event? Purpose Planning
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Service specials are used to introduce a new product or service to clients and prospects. Specials are also put into place to increase traffic during slower periods. Slow periods may include days you do not see many clients (Tuesday or Wednesday), a seasonal lull or business may just be slow. Here are some ideas to
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There are several items to consider when developing prices for your services (and products). Your years of experience and training/education How much you want (or need) to make an hour The community of clients you (will) serve The length of time it takes for you to perform each service The cost of the products used
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